Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work
Part identity excavation, part storytelling revolution, and entirely dedicated to making your brand feel like an undeniable extension of you—bold, true, and impossible to copy.
Let’s be honest: the world does not need another soulless brand pushing whatever sells this quarter. What it does need, desperately, are businesses built by people who actually give a damn. People with a vision. People who want to create something meaningful, not just marketable.
That’s where The Brand Soulprint comes in.
At The Joy Institute, we start with you—your essence, your values, the stuff that actually matters. Then, we align that with what you’re building, so your business isn’t just a collection of products but an extension of what you believe. The result? You’re not just selling. You’re standing for something.
Who This Program Is For
Your company is feeling:
- Unsure how to articulate your real and inherent essence
- Ready to grow but missing a cohesive, authentic story.
- Unclear which partners or people genuinely align with your purpose—and why.
- Curious to understand the full ecosystem you operate within.
Confused by where you’re headed — or why it matters
And yet, deep down, you know you’re ready to:
- Make decisions that reflect your founding values and future vision.
- Lead with clarity, conviction, and a brand story that actually means something.
- Identify ideal partners—knowing how and why to collaborate for mutual growth.
- Attract and empower employees who live your values and understand their 'why'.
- Build emotional resonance and genuine authenticity with customers.
What you’ll explore
Forget cookie‑cutter branding. The Soulprint process drills beneath the obvious to uncover founder strength. It maps every growth‑critical relationship—partners, employees, customers, and other stakeholders—so each decision amplifies impact. And it ensures your services and products are square with your purpose. The result? A growth path that never forces you to trade authenticity for revenue.
What We Cover:
- Your Personal Blueprint – Defining what truly matters to you.
- Brand Essence & Story – Making sure your business reflects who you are.
- Authentic Positioning – Standing out in a way that feels natural, not forced.
- Messaging & Communication – Speaking to the right people in the right way.
- Offer & Product Alignment – Creating products that fit your purpose, not just the market.
- Visual & Brand Identity – Crafting an aesthetic that feels like home.
- Culture & People – Building a team and company culture that employees want to be part of.
- Long-Term Growth Strategy – Expanding in a way that stays true to you.
This isn’t about branding. It’s about building something real—a business that reflects you, grows with you, and makes an impact.
Our clients
Connect with us
Feel free to reach out to us by filling out the contact form below. We are here to help you on your journey towards building a healthier, happier, stronger team